Several groups focused on reaching girls early, identifying a gap the industry has largely overlooked: that the primary and early high school years are when perceptions are formed, and that targeted, engaging interventions at this stage can shift the trajectory of career thinking entirely. Ideas in this space included pop-up stalls and interactive experiences where younger students could meet tradespeople and subcontractors, try on hard hats, and engage through selfie walls and QR-code activations that made construction feel accessible and exciting.
Others took a digital approach. One group developed a concept for an interactive digital magazine built around construction careers, incorporating games, apps, and design challenges that invited students to create their own architectural ideas and enter competitions.
Role-play card sets were proposed as an interactive tool to help students explore the broad range of roles within the industry, from engineering and project management to contracts, sustainability, and design. The aim was to make visible what is often invisible: that construction is a profession with as many career pathways as any other industry.
Some of the most considered ideas centred on community impact and sustainability. Proposals explored partnerships with organisations such as Lego to engage younger audiences through hands-on building play, as well as social enterprise models focused on building tiny homes to give back to local communities. These ideas reflected a generation that thinks about industry not just as a career but as a platform for broader impact.
Throughout the program, students developed skills in communication, critical thinking, and confidence in presenting to industry professionals.
For Taylor, the experience has been equally powerful. The initiative reflects our commitment to advocating for women in construction.
The key message is simple: when young women can see the industry, they can see themselves in it. The Taylor Learning Partnership Program is making that visible, one cohort at a time.