BMW Australia is renovating its flagship dealership at Rushcutters Bay in what is said to be one of the largest dealership refurbishments in Sydney’s history. This new state of the art facility is positioned at the junction between three distinct suburbs; Darlinghurst, Kings Cross and Rushcutters Bay, making this a prime position for new and existing customers.
Taylor is working across a 6,900m2 site and delivering a five-storey building on 5,000m2 floor space which will include two showrooms, BMW and Mini, a workshop area, offices, parts storage, a training centre, a carpark that has 4 ramps that connect to both buildings and other ancillary features. The new ultimate redevelopment is about providing a personal and unique customer experience and a destination of choice with the ability to showcase 100+ vehicles in showroom display as well as the capacity to service 100+ vehicles per day.
With customer parking on-site, the facility will provide a great opportunity for customers either working, living or visiting the local area to discover the great range of products available across the BMW and Mini ranges.
Customers will be welcomed into the space and greeted by reception, with the ground floor also offering a customer lounge, a drop off zone for new car deliveries, access to loading docks and an exit from the new car handover area. With the customer in mind, there will be great one on one consultation areas, a merchandise store adjacent to reception and a café area. This new café is referred to as the ‘customer oasis’ which will be open to the general public with the intent to not only service their customers but also as an attraction to draw people into the space.
As this multi-purpose facility will be head office to BMW Sydney, there are a combination of open plan and glassed off office areas on levels 2 and 4 which have mezzanine’s that overlook the workshop and level 3 BMW showroom. The space also has the capacity to host new car launch events, promotions and to display their new cars.
Taylor are pleased to be partnering with BMW and Mini to deliver the biggest multi-disciplinary showroom in Australia, coming soon in early 2019.